Many approach brand building with digital as a subcomponent. But with the shift over the last two years, digital has been leading the charge more and more.
That’s why at Gravitas, our branding and marketing approach is digital first, which is then taken holistically through the line. We’re constantly honing our skills because recent practice has proven that digital can and should be your focal point for business and commercial goals.
LAST MILE FIRST
Big Ideas cannot be bigger than your performance, so we’re turning things around. We think business first, then wrap it in a compelling and memorable Big Idea.
In the same way, Gravitas Integrated puts customers first, and clients second. (Yes, we mean that.)
Numbers guide the idea, not feelings or experience or the neighbour’s preference. How? By combining the young blood of data analytics and design, with years of sales, marketing, experiential and creative know-how.
Through this venture, we provide analytical and digital capabilities that other sales and experiential companies don’t, whilst giving you field force and distribution planning solutions creative agencies can’t. It is a potent hybrid that is key to driving business sustainability and exponential growth.
ONE SIZE FITS ONE
Contrary to what some may say, “one-size-fits-all” is probably not the best approach to any campaign. While your brand speaks with the same personality, and the campaign comes from the same big idea, it plays the part differently between channels. And we’re here to tailor every post, video, OOH and event to best suit its environment and audience.