Our approach involved shifting the communication focus from purely functional benefits to emotional connections. We crafted a narrative that positions XPANDER as a symbol of achievement. Simultaneously, our communications were focused on how the XPANDER empowers drivers to explore new horizons and embrace the latest advancements.

Touchpoints

• Digital
• Social Media
• TVC
• Printed Materials
• Out-of-home

We partner with you to identify and engage the ideal influencers for your brand. From there, we’ll take care of everything – from contract negotiations to content collaboration.

Services Covered

• Storyboarding
• Scriptwriting
• Filming and editing
• Voiceover recording

Used a visual mnemonic, “The Calendar,” to communicate “Same-day Approval,” making the message simple, recognizable, and adaptable for various scenarios.

Touchpoints

• Social Media Ads (Meta Platforms)
• CIMB Website
• CIMB Clicks App
• Email Marketing
• Google Ads
• Branch Assets

No matter how many times Malaysians go through it, many still have the notion that the monsoon is a disaster that happens to others. This campaign dramatises the monsoon, making it look more sinister to remind people to protect their vehicles from this threat.

Touchpoints

• Social Media Ads (Meta Platforms)
• Etiqa Website
• Email Marketing
• Google Ads

We conducted a full site audit covering user journeys, personas, and site architecture. From there, we refined the content structure, simplified the language, improved SEO, and refreshed the layouts to create a clearer, more user-friendly experience. We also developed a cohesive and flexible digital identity system that strengthens the brand and adapts easily across different markets. We turned complex information into simple, engaging explainer videos from product walkthroughs to process tutorials.

Services Covered

• Storyboarding and scriptwriting
• Motion graphic animation
• Voiceover recording
• Audio mixing
• Product filters
• Contact Form
• Smart Search

Kaotim Car and Kaotim Motor was launched in October 2024, providing comprehensive and affordable online coverage for private vehicles and motorcycles. These plans include features like 24-hour roadside assistance and flexible benefits.

The introduction of the Kaotim brand is part of Takaful Malaysia’s strategic move to strengthen its presence in the retail direct business and expand its digital footprint. This initiative aims to make takaful solutions more accessible and affordable to a wider audience, leveraging the growing demand for online services. 

Functionalities

• Get Quote
• Cost calculator
• IC Auth with Malaysian Database
• Account Registration User Profile
• Form Submission