Social Media Management

We go beyond routine content to cultivate genuine brand love. Through strategically crafted narratives and vibrant visual experiences, we infuse your brand’s unique personality into every post, ensuring everyday Malaysians feel a strong, emotional connection.

Strategy

Shifted communication from functional benefits to emotional connections, positioning XPANDER as a symbol of achievement while highlighting how it empowers drivers to explore and embrace new advancements.

Touchpoints

• Digital
• Social Media
• TVC
• Printed Materials
• Out-of-home

We take your everyday content and turn it into something engaging. From festive greetings to product spotlights, we create engaging content that tell your brand’s unique story, ensuring even the most routine posts stand out.

Services Covered

• Business-as-usual content creation
• Campaign content creation
• Community management
• Contest management
• Meta ad buys

We believe social media is more than just posting pictures. It’s about creating experiences that reflect your brand’s personality. We’ll help you craft a visual identity and content strategy that engages your audience, and sets you apart from the competition.

Services Covered

• Social media creative direction
• Business-as-usual content creation
• Event collaboration and coverage
• Meta ad buys

Trending Video Reels Production

We tap into the latest Reels and TikTok trends to create entertaining videos that get people talking. Our internal team doubles as on-screen personalities, adding an extra layer of fun and authenticity to your content.

Interactive Stories

We approach stories by leveraging on its interactive behaviours and functions on Instagram, encouraging users to engage with our content while still highlighting the different products we have.  

Influencer Management

We partner with you to identify and engage the ideal influencers for your brand. From there, we’ll take care of everything – from contract negotiations to content collaboration.

Services Covered

• Storyboarding
• Scriptwriting
• Filming and editing
• Voiceover recording

Strategy

Used a visual mnemonic, “The Calendar,” to communicate “Same-day Approval,” making the message simple, recognizable, and adaptable for various scenarios.

Touchpoints

• Social Media Ads (Meta Platforms)
• CIMB Website
• CIMB Clicks App
• Email Marketing
• Google Ads
• Branch Assets

“The Monsoon Monster”

No matter how many times Malaysians go through it, many still have the notion that the monsoon is a disaster that happens to others. This campaign dramatises the monsoon, making it look more sinister to remind people to protect their vehicles from this threat.

Touchpoints

• Social Media Ads (Meta Platforms)
• Etiqa Website
• Email Marketing
• Google Ads

Digital Upskilling Programme

We designed and delivered a tailored 2-day workshop for Henkel Consumer Brands, addressing specific needs and challenges. The curriculum focused on equipping their team with the essential tools and knowledge to confidently create their own content.

Modules Covered

• Data and Analytics
• Social Media 101
• Content Strategy
• Video Tools: CapCut
• Visual Tools: Canva
• AI Application: ChatGPT

Digital Upskilling Programme

We designed and delivered a tailored 2-day workshop for Henkel Consumer Brands, addressing specific needs and challenges. The curriculum focused on equipping their team with the essential tools and knowledge to confidently create their own content.

Modules Covered

• Data and Analytics
• Social Media 101
• Content Strategy
• Video Tools: CapCut
• Visual Tools: Canva
• AI Application: ChatGPT

Meta Business Suite

Manage all Meta assets – Facebook, Instagram, WhatsApp, ad accounts, and Pixels.

SOW: Account setup, roles & permissions, ad account linking.

Facebook Pixel

Track website interactions to optimise ads and enable retargeting.

SOW: Pixel creation, installation, event & conversion tracking.

Page Reclaim

Recover lost brand pages to regain control and ownership.

SOW: Contact Meta, draft letters, gather documents

Google Search Console

Monitor and improve website visibility on Google Search.

SOW: Setup & verification, sitemap submission, crawl & index monitoring.

Google Analytics

Track traffic, user behavior, and key metrics.

SOW: Account setup, roles & permissions, tracking code installation, event & goal tracking.

Google Ads Manager

Manage campaigns and track conversions.

SOW: Account setup, conversion tracking.

Google Tag Manager

Add and manage marketing/analytics tags without code changes.

SOW: Account & container setup, tag installation & configuration, triggers & variables, testing & debugging.

Corporate Website Revamp

We conducted a full site audit covering user journeys, personas, and site architecture. From there, we refined the content structure, simplified the language, improved SEO, and refreshed the layouts to create a clearer, more user-friendly experience.

Web Corporate Identity

We developed a cohesive and flexible digital identity system that strengthens the brand and adapts easily across different markets.

Explainer Video Series

We turned complex information into simple, engaging explainer videos from product walkthroughs to process tutorials.

Services Covered

• Storyboarding and scriptwriting
• Motion graphic animation
• Voiceover recording
• Audio mixing

Corporate Website Revamp

Redesigned and rebuilt 25 pages, modernised the site with subtle animations, highlighted projects, and added a universal search for easy navigation.

Platform Functionalities

• Form submission for ‘Contact Us’ and recruitment
• Articles
• Universal search
• Project filter

Corporate Website Revamp

Redesigned the website with clearer structure and user-friendly interfaces, enhancing brand presence and content navigation. Built a custom WordPress CMS, configured cloud hosting, and migrated all content for a seamless transition.

Gaming Tournament Platform

We built an internal gaming tournament platform to boost employee engagement and teamwork. It enables staff to participate in on-ground activities while providing a centralised space to track schedules, ongoing activities, and team standings.

Platform Functionalities

• Real-time leaderboard
• Tournament Schedule
• Trivia games for user engagement
• Form submission for contest
• Scores tracking and submission
• User profile management 

Gaming Tournament Platform

Developed the Samsung Odyssey Cup SEA tournament platform, enabling influencers to recruit teams and compete in a high-profile gaming championship. The event highlighted Samsung Odyssey monitors’ performance and gaming specs.Platform

Functionalities

• Promo Tracker Page
• Giveaway Page
• Tournament Details and Schedule
• Dynamic Tournament Bracket
• Articles
• User profile management