Privacy Policy for Gravitas Digital (M) Sdn Bhd

Last Updated: May 30, 2025

Gravitas Digital (M) Sdn Bhd (“Gravitas Digital”, “we”, “us”, or “our”) is committed to protecting the privacy of individuals who visit our website (www.gravitas.my), interact with our services, and entrust us with their personal data. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in accordance with the Personal Data Protection Act 2010 (“PDPA”) of Malaysia, and other applicable privacy laws and regulations.

By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website or services.

  1. What Information Do We Collect?

We may collect various types of information from and about users of our website and services, including:

  • Personal Identifiable Information (PII):
    • Contact Information: Name, email address, phone number, company name, job title.
    • Communication Information: Any information you provide when you communicate with us via email, contact forms, or other means.
    • Application Information: If you apply for a job, information related to your resume, cover letter, and other application materials.
  • Non-Personal Identifiable Information (Non-PII):
    • Technical Data: IP address, browser type and version, operating system, device type, referral source, pages viewed, time spent on pages, dates and times of visits, and other anonymous statistical data related to your interaction with our website.
    • Cookies and Tracking Technologies Data: Information collected through cookies, web beacons, pixels, and similar technologies (see Section 4).
  1. How Do We Collect Your Information?

We collect information in several ways:

  • Directly from You: When you fill out forms on our website (e.g., contact forms, newsletter sign-ups, job applications), subscribe to our services, or communicate with us directly.
  • Automatically through Website Technologies: As you navigate through and interact with our website, we may use automated data collection technologies (like cookies and analytics tools) to collect certain information about your equipment, Browse actions, and patterns.
  • From Third-Party Sources: In some cases, we may receive information about you from third-party advertising platforms, analytics providers, or business partners, but only if they are legally permitted or required to disclose such information to us.
  1. How Do We Use Your Information?

We use the information we collect for various purposes, including:

  • To Provide and Improve Our Services:
    • To present our website and its contents to you.
    • To provide you with information, products, or services that you request from us.
    • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
    • To improve our website,5 products, and services based on user feedback and analytics.
    • To personalize your experience on our website.
  • For Marketing and Communication:
    • To send you newsletters, marketing communications, promotional materials, and other information that may be of interest to you, in accordance with your preferences.
    • To respond to your inquiries and provide customer support.
  • For Business Operations:
    • To analyze website usage and trends.
    • To monitor the effectiveness of our marketing campaigns.
    • For internal record keeping and administrative purposes.
    • To detect, prevent, and address technical issues or security incidents.
    • To comply with legal obligations and regulatory requirements.
  • For Recruitment:
    • To process and evaluate job applications.
  1. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (like web beacons and pixels) to enhance your experience, analyze website usage, and support our marketing efforts.

  • What are Cookies? Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site.
  • How We Use Cookies: We use cookies for:
    • Essential Website Functionality: To enable core features and ensure the website functions correctly.
    • Website Analytics: To collect anonymous information about how visitors use our website, such as which pages are visited most often, to help us improve our website’s design and functionality.
    • Marketing and Advertising: To deliver more relevant advertisements to you and to measure the effectiveness of our advertising campaigns.
  • Your Choices Regarding Cookies: Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, blocking all cookies may impact the functionality of our website. You can typically find these settings in the “Options” or “Preferences” menu of your browser.
  1. Disclosure of Your Information

We may disclose aggregated or de-identified information about our users without restriction.

We may disclose personal data that we collect or you provide as described in this Privacy Policy:

  • To Our Subsidiaries and Affiliates: For business and operational purposes consistent with this Privacy Policy.
  • To Contractors, Service Providers, and Other Third Parties: We engage trusted third-party service providers to perform functions on our behalf, such as website hosting, data analytics, marketing automation, email delivery, and customer support. These third parties are obligated to protect your personal data and are only permitted to use it for the specific purposes for which we provide it to them.
  • To Business Partners: With your consent, we may share your information with business partners for joint marketing activities or to offer you products or services that may be of interest.
  • For Legal Reasons:
    • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
    • To enforce or apply our terms of use or terms of service and other agreements.
    • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Gravitas Digital, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • In the Event of a Business Transfer: In the event of a merger, acquisition, restructuring, bankruptcy, dissolution, or other sale or transfer of some or all of Gravitas Digital’s assets, your personal data may be transferred to the acquiring entity.
  1. International Data Transfers

As a digital advertising agency, we may utilize cloud-based services and tools whose servers are located outside of Malaysia. This may involve transferring your personal data to, and storing it in, countries other than Malaysia that may have different data protection laws.

Where such transfers occur, we will take reasonable steps to ensure that your personal data receives a level of protection consistent with the PDPA, for example, by ensuring that the recipient country has adequate data protection laws or by implementing appropriate contractual clauses (such as standard contractual clauses approved by relevant authorities) with the third-party service providers.

  1. Data Security

We have implemented reasonable technical and organizational measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our website. Any transmission of personal data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website.

  1. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

  1. Your Rights (under PDPA and applicable laws)

Subject to the PDPA and other applicable laws, you may have the following rights regarding your personal data:

  • Right to Access: You have the right to request access to the personal data we hold about you.
  • Right to Correction: You have the right to request correction of any inaccurate or incomplete personal data we hold about you.
  • Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
  • Right to Prevent Processing for Direct Marketing: You have the right to object to the processing of your personal data for direct marketing purposes.
  • Right to Erasure/Deletion (Right to be Forgotten): In certain circumstances, you may have the right to request the deletion or removal of your personal data.
  • Right to Restrict Processing: In certain circumstances, you may have the right to request that we restrict the processing of your personal data.
  • Right to Data Portability: In certain circumstances, you may have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

To exercise any of these rights, please contact us using the contact details provided in Section 11. We may require you to verify your identity before processing your request.

  1. Third-Party Websites

Our website may contain links to third-party websites that are not operated by us. This Privacy Policy does not apply to the practices of these third-party websites. We encourage you to review the privacy policies of any third-party websites you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

  1. Contact Information

If you have any questions or concerns about this Privacy Policy, our data practices, or if you wish to exercise any of your rights, please contact us at:

Gravitas Digital (M) Sdn Bhd

202001021173 (1377493-K)

D-15-05, Menara Mitraland, 13A, Jalan PJU 5/1, Kota Damansara, 47810 Petaling Jaya, Selangor

[email protected]

  1. Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ personal data, we will notify you through a notice on the website homepage or by email to the primary email address specified in your account (if applicable). The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Privacy Policy to check for any changes.